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November 15, 2005
Corporate Image, Policy, and Culture Investigation
from Jennnifer Wingard
The purpose of the Corporate Image, Policy, and Culture Investigation unit and assignment is to get WRT 307 students to see the many ways that corporate culture is contradictory and varied. Students often think that the corporate image which is built through thousands (some times billions) of marketing dollars is the truth about the companies for whom they may work. Unfortunately, the "good image" of the marketing push is often not the whole story. The company may seem family friendly, but in actuality, their policies and day to day workplace culture tell another story. This unit is and opportunity for students to explore these dissonances in order to not only see how individual companies function, but also to see the many sites where writing can create an image and culture which may not always be seen by the public. Calendar.
Posted by gr at November 15, 2005 09:17 AM