Kleiman & Joon-Hyun Park
Proposal for: A Web Guide to Florence, Italy
Click Here to see
the Web Guide.
from the author:
Marni: When our professor had assigned us this project both Joon and
myself were adamant on doing a project on something we both loved;
for me, it was Italy and for Joon, it was the internet. We surveyed
friends and family who have visited Italy in order to get more opinions
than just ours. We also wanted this website to be more personal, which
is why we speak in the tone we do. Most of our pictures were from
my time spent studying abroad in Florence, Italy last year. The information
is a compilation of my thoughts and feelings and the surveys we received.
For the WRT 307 final project, Marni wanted to work on the Florence
project, and didn’t mind having me as a team member, so I decided
to help her by using the computer skills I had. I thought making an
online guide to Florence was unique from the rest of the projects
proposed, so I was excited to work with her. During the project I
learned many things, from Professor Ledden, about text design, including
the uses of contrast, proximity, repetition, leading, and white space.
My practice of these text design techniques is apparent in both the
Florence project and in our project reports. Best of all, I had fun,
while being challenged in designing the web site to be just right
for the project.
from the teacher, Marjorie Ledden :
In response to a Writing 307 assignment to produce a product that
fulfills a need for a specific audience, Joon and Marni created a
lovely website for students studying in Florence, along with superb
accompanying workplace documents. Among the more important documents
in this process is the proposal printed below. Although not generally
considered “creative” or “elegant,” workplace
writing often can be. Websites for sure! But proposals? Certainly!
Especially when written by these talented students who actually experienced
negotiating Florence (Marni) and exhibited outstanding design skills
Section I: Introduction
We have decided to create a web page of Florence, Italy. This web
page will be accessible to anyone searching the internet for information
on Florence. But our main goal is to target students traveling to
Florence. Other people considering travel to Florence or other places
in Europe will also find this website helpful. Included in the website
will be information about restaurants, shops, night life spots, trips
to other places in Europe, and many more tourist attractions.
This website will not solely provide information from Marni and Joon.
We will make certain that we conduct surveys with other knowledgeable
people on this topic. In addition, we will consult travel books to
Section II: Intended Audience for Deliverable
Of course this website will be available to anyone who has access
to the internet and we would be happy if our project helps anyone.
Our main intention is to target this website to students traveling
to Italy for a semester abroad. Marni went to Florence for the semester
last year and there were things she wishes she had known prior to
going to Italy. After spending a semester there and becoming quite
acquainted with the city, she believed it was important to inform
other students about certain aspects of Italy. Students do not have
to follow every piece of advice on the website but can benefit from
some good research and first-hand experience. Because our project
is on a website, students will be able to reach our link while they
are in Europe where internet access is available.
This website will also benefit any non-student traveling to Italy
for a vacation. We will provide them with certain restaurants we feel
they should try and give advice on night life.
Section III: Statement of Problem
The whole idea for this project stemmed from the fact that Marni went
to Italy last semester to study abroad. She enjoyed herself but if
she was given the opportunity to do it again, a few things would be
There are many students that utilize this opportunity to travel to
a foreign place and study there for about 4 months. The concept of
picking up and leaving to a foreign country, while not knowing the
language, as in Marni’s case, is a bit scary.
Students buy travel books to read up as much as possible about various
destinations. Only a few can cater to the however needs of a student
that is studying abroad. A lot of times these books are written for
the normal traveler. This does not benefit those who study abroad
for months at a time. Aside from the lack of books we noticed that
there are websites with information well suited for students but are
not so easy to navigate. Thus we have developed a website with the
3-click rule where a user will not have to click more than 3 times
to navigate from one page to the next. This website will prepare students
with relevant and useful information without spoiling any surprises
they may encounter in Italy.
Section IV: Objective
Our project is a website that entails information on Florence, Italy
in which students studying abroad should know. The main page contains
a picture of Florence with links to other pages on the site. For instance,
Link 1 will be Eating and if you click on that link, the new page
will give you information about restaurants. You will also find information
including how much to tip and what time to have a meal. Meals are
generally eaten at different times then here in America. The other
links will include schedules for Trips (day trips and night trips),
Sight Seeing in Florence, Nightlife, Shopping, and an FYI link which
includes any information that does not fall into any of the topics
Marni has just spent the semester in Florence therefore she is in
charge of collecting the content and the images for the site. Marni
and Joon shall look over the pictures that she has taken from her
personal trip and select the ones that accurately depict Florence.
She will also consult other students/travelers that have been to Florence
for their opinions on the website.
Since Joon has experience building websites, he is in charge of creating
this one. He will take care of all the technical details that goes
into making the site. He will follow principles that will be discussed
later in the Methods. He will also take the information Marni has
given him and decide where it should be placed and setup. The two
will mutually help each other to create a professional looking website.
Section V: Method